CLOSED: Pantene Expert AgeDefy and Keratin Repair Launch and {Giveaway}

The theme this January continues with looking and feeling young as I head into my forties at the end of the month. So, it was quite timely that I was invited to the Momtrends Pantene Expert Launch Event.

Pantene launched their Pantene Expert Collection with two lines: Pantene Expert AgeDefy Shampoo and Conditioner and Pantene Expert Keratin Repair.  The AgeDefy system helps thicken existing hair strands and therefore helps the hair act 10 years younger by restoring bounce, luster and counteracts the signs of aging hair with vitamins and caffeine (guess your hair needs coffee, too!) The Keratin Repair system says that it could repair 2 years of damage in 2 minutes by fighting split ends, frizz, dullness and dryness.

Above, Nicole Feliciano of Momtrends and Dr. Jeni Thomas, a Ph.D. in Analytical Chemistry and P&G’s Beauty and Grooming Principal Scientist talking about how as our hair ages, there’s more breakage, split ends, frizz, unruly greys, dull color and dryness and how the Pantene Expert Collection could help our hair look younger.

I have noticed that as I got older, my hair has gotten thicker, curlier and frizzier – sort of like the texture of a horse’s mane. Not exactly sexy, soft and beautiful. And of course, I’ve seen an increase in those unruly grays that I tweeze out (I know I shouldn’t!)

Some of my favorite New York City bloggers attended the New York City event including Wendy from Mama One to Three, Monica from Macaroni Kids Upper East Side, Serena from Mama Goes Natural and Momtrends and Lauren from A Mommy in the City.


At the event, attendees were treated to hair styling from Pantene stylists. We were able to choose from beachy waves, curly hair or a side bun. Above, I am getting my beachy waves….


…and Lisa from Mom a la Mode in the beginning stages of getting her twisty side bun.

I loved my waves so much that I put my hair in a very high ponytail when I went to sleep to make the waves last until morning (a tip I learned from my hairdresser.) And to my delight, my hair looked just as perfect the next day as it did the night before:


Confession: I used to use Pantene over ten years ago and for some reason I had strayed and started using other brands. When I was sent the Pantene Expert products, I started using the AgeDefy line. When I was in the kitchen one night, my husband walked past me and said, “Mmmmm….Your hair smells good!” Well, I’m a Pantene Expert user now. Plus, my hair does feel softer and I truly love the way it smells.

My oldest daughter, O, has always been a Pantene fan. She uses Pantene whenever she sleeps over her best friend’s apartment, so she was psyched when she saw it in the bathroom. Because she lives in the swimming pool, I thought that the Keratin Repair would be perfect for her (she’s not exactly old but her hair takes a beating with the chlorine), so I let her use it. When she went to school the next day, her friend, K, asked her what shampoo she uses because her hair smelled so good. That night, O came home and memorized “Pantene Expert Keratin Repair” so that she can tell K. We’ve got a future Pantene Expert brand ambassador in our family.

Here’s Your Chance to Win an “Ageless Beauty Collection” which includes AgeDefy Shampoo, Conditioner and Advanced Thickening Treatment, as well as an Olay Deep Wrinkle Treatment.

*The Winner of this Giveaway is Christine S. from Illinois! Congratulations!

How to Enter: (Mandatory) For 1 Entry: Leave a comment below telling me why you would love to win the Ageless Beauty Collection.

For an additional 4 (four) entries:

For +1 Additional Entry: “LIKE” Triple Threat Mommy on Facebook and leave a separate comment below that you did so.

For +1 Additional Entry: “LIKE” Pantene Expert on Facebook and leave a separate comment below that you did so.

For +1 Additional Entry: “Follow” @TripleThreatMom on Twitter and leave a separate comment below with your Twitter handle.

For +1 Additional Entry: Tweet the following: “Enter to win the new @Pantene Expert Ageless Beauty Collection on @TripleThreatMom #Giveaway” and leave a separate comment below with the link to your Tweet.

Contest Rules: Winner must be 18 years or older and reside in the Continental United States of America. One winner will be chosen at random by Triple Threat Mommy will contact the unofficial winner via email and that unofficial winner will have 24 hours to respond in order to claim the prize. Pantene will send the Ageless Beauty Collection directly to the official winner. Contest ends Wednesday, February 6, 2013 at 11:59pm EST. *Prize cannot be shipped to P.O. Boxes.

Click here to read Momtrends’ post about the Pantene Expert Launch Event.