Thank you for visiting my Consulting page!
I specialize in developing marketing, social media and public relations strategies for brands that seek to increase their brand recognition, audience, database and sales through offline and online media.
I served as Director, Global Marketing for the Liz Claiborne and Monet brands under the Liz Claiborne Inc. umbrella (now called Fifth & Pacific). I have in-depth knowledge of the fashion wholesale and retail markets and in the development and execution of marketing plans and budgets. I demonstrate exceptional relationship building kills by facilitating collaborations between creative, merchandising, design, sales, online teams, external agencies and partners. I also led the re-launch of the 80- year old Monet brand with a new PR and media strategy, an e-commerce launch, a social media plan and in-store promotions and events where I increased the Monet marketing database, improved social media interactions and increased pubic relations efforts.
I honed my social media skills at a social media agency in New York City. There, I created effective and measurable marketing and social media strategies and tactics from the creation of applications and widgets, to influencer outreach, to editorial calendar management. Results of these strategies were consistently above goals and objectives for clients Estee Lauder and Ralph Lauren.
Prior to Liz Claiborne, I was the Director of Creative Strategy for women’s apparel at Banana Republic and the Direct Marketing Manager for the LOFT brand.
I hold a Masters of Science in Integrated Marketing with a focus on Digital Marketing from New York University and Bachelors of Science in Marketing and International Trade from The Fashion Institute of Technology.
In my spare time, I write on my personal blog, www.TripleThreatMommy.com.
For a list of current clients and if you are interested in discussing marketing and social media projects, please contact me at Madison{at}triplethreatmommy{dot}com,
TRIPLE THREAT MEDIA, LLC.