Jessica Alba's launch of The Honest Company

When I was pregnant with our second daughter back in 2007, I distinctly remember being six months pregnant and cleaning our bathtub with an abrasive powder cleaner that reeked of chemicals. I remember thinking, “This smells so bad, it’s making me sneeze and cough, this CAN’T be good for me or this little baby in my tummy!”

That moment started my quest in finding non-toxic, eco-friendly cleaning products. For some reason back in 2007 there weren’t too many options. At the time, Whole Foods Tribeca was not open yet so it took a lot of Google-ing to find eco-friendly products, and when I did find them, the prices were outrageous! However, The Hubby and I have made a conscious effort to purchase these types of products as an investment in our health as well as the planet’s.

Today, we are 99% eco-friendly in our home cleaners (If we have a clogged drain, we do buy the normal stuff). But there is room for improvement, especially when it comes to personal care products like lotions, soaps and even diapers.

Earlier this week, I was invited by MomTrends to celebrate the launch of The Honest Company, at New York City’s ABC Kitchen. Jessica Alba along with Christopher Gavigan, author of Healthy Child Healthy World, teamed together to create The Honest Company, a company that provides non-toxic, eco-friendly, green and sustainable products for your child and family.

I listened to Jessica speak about why she wanted to start an eco-friendly product line. She said she was “inspired by her daughters and her niece and nephew” and wanted to make the world a better place for all children. She and Christopher also wanted a product with all the qualities that they would want in a dream brand: savvy style, affordability, safety, sustainability, extraordinary service and convenience – all wrapped up in a passion for social goodness.

At the event, Jessica said, “The Honest Company makes it easy to get safe, non-toxic products for families: It comes right to your doorstep [in easy monthly deliveries]!” She also believes that “you shouldn’t have to break the bank to have healthy children” which is why The Honest Company has affordable priced products.

Currently, they are offering a FREE TRIAL on a sample pack of diapers and wipes OR the bath, skin and cleaning products. All you have to do is answer some simple questions and pay the $4.95 shipping and handling fee. I opted for the bath, skin and cleaning products kit. Seven days after I receive my Honest Discovery Kit, I will be charged $35.95 for the Family Essentials Bundle, shown below. And just so you know, you can cancel your subscription within seven days of receipt of your Discovery Kit, but I am sure you won’t!

The Honest Family Essentials Bundle includes Shampoo, Body Lotion, Hand Soap, Healing Balm, and Laundry Detergent.

Our girls used the Healing Balm and the Face & Body lotion this week. They loved it and it really helped both of their chapped hands and my older daughter’s eczema.

The other product that I have not moved to eco-friendly status is the diaper. So, when I was given a few samples to try, S was more than happy to choose which diaper she would be wearing that night. She did have a hard time choosing from the many choices! From my point of view, Honest’s diapers are not only super-cute, but they also aren’t made of any of the nasties that normal diapers are made of.

The Honest Company

S had a hard time choosing between the floral print or the skull and cross-bones. She can be so rock and roll sometimes, but the flowers won this time around. How cute are they?!?

As if there aren’t enough good things that The Honest Company is doing, with every product purchased, they will donate product, money, time and effort to a non-profit that supports children and families. This year, their non-profit partner is Baby2Baby who supplies families in need with essential baby clothing and gear, like baby diapers. Gotta love all of it.